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Housing & health

Magenta Living

Following the success of our work for Liverpool Mutual Homes, we were asked to create a campaign to help win the hearts and minds of local residents and promote Magenta Living [then Wirral Partnership Homes] and NHS Wirral's £10m housing and health development.

Initially, we created a dedicated website for the scheme so in-depth detail could be provided to residents.

We identified ambassadors in the form of the area's MP and the patient participation group chairman to encourage as many people as possible to have their say and influence the designs at the planning stage.

The interest generated locally and in the media resulted in the Housing Minister, Grant Shapps MP, visiting the site and meeting our clients.

We also created and managed a community art event that increased engagement levels significantly and led to far greater awareness and involvement.

A short film explaining the rationale and benefits of the scheme was produced and used editorially in a range of influential media titles.

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