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SCFC insurance launch

Stoke City FC

We enlisted the club's players as ambassadors to launch its car insurance and breakdown collaboration with the RAC.

Robert Huth and Danny Higginbotham fronted the campaign in press calls and photo-shoots providing immediate brand awareness among consumers.

The target market of social and regional media coverage was secured to increase sales and we held events outside the Britannia Stadium on match days to offer supporters discounted membership and vouchers for the club shop.


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