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National exposure

Red Arch

OVERVIEW

- Following our success working in the automotive sector over many years, Red Arch approached us to raise awareness of its work in the motoring media.

- The aim was to demonstrate the quality of its design and engineering work for the likes of BMW, MINI and Aston Martin with a highly targeted campaign.

SERVICES

- Business objectives

- Audience analysis

- Market identification

- Media identification

- Message development

- Editorial focus: features

- Photography direction

- Media liaison

- Interview briefings

- On-site media visits managed

- Measurement, evaluation & ROI

 RESULTS

- Coverage secured in Red Arch’s two key media publications with EVO and Auto Express both visiting its headquarters to learn and report of its work.

- Features in both spanned several pages with media interviews carried out during the site visit.

- Coverage was also secured in The Sunday Times' Business section to promote the company’s success winning a Queen’s Award for Enterprise in International Trade.

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