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Monaco campaign

Bridford

Bridford's 'Race to the Chequered Flag' campaign offered a trip to Monaco as an incentive to car dealers to put finance through its books.

Points were given to dealers depending on the value of the finance transacted with those scoring 30+ over a three-month period qualifying.

To promote it, we used a strategic mixture of online and offline media.

A strong and sustained editorial focus in the leading trade magazines, websites and industry blogs complemented a high profile marketing and advertising campaign.

Digital media was used extensively with Twitter engaging key influencers in the sector for broader awareness and to build brand exposure.

The campaign won the Finance Marketing Initiative of the Year title at the Car Dealer Power Awards.

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