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Modular build & ministerial visit

JV North

OVERVIEW

- To publicise a JV North member’s work building the largest off-site social housing scheme in the UK and the Minister for Housing, Gavin Barwell MP’s, visit to the development.

- We managed the communications process liaising with JV North, Liverpool Mutual Homes who delivered the scheme, Homes England and the Ministry of Housing, Communities and Local Government.

SERVICES

- Business objectives

- Key messages

- Audience and media analysis

- Media identification

- Media visit arranged and managed

- Interviews arranged and managed (written press and radio)

- Editorial focus: press release, op-ed, case study

- Briefing for officers and the Housing Minister / Homes England / MHCLG

- Website content

- Tenant liaison

- Measurement and evaluation

- Photography direction

RESULTS

- Extensive coverage in all the target media: local, regional business and trade [social housing and construction] online [including social] and offline.

- Interviews with BBC radio and television were used as news and feature pieces on the Drive Time and evening shows respectively.

- Features in several trade publications expanded the story to give more insight and position JV North as a consortium at the forefront of new build techniques.

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