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Lowry property scheme

City West Housing Trust

After being commissioned by City West Housing Trust to promote its £20 million tower block regeneration, we quickly identified the most newsworthy angle being the connection with the great Manchester artist, LS Lowry.

The visual representation of the scheme - using Lowry's favoured palette of colours - to light up the Eccles skyline instantly made the story of great appeal to the media and captured the local community's imagination.

It led to far greater interest and support in the proposals from residents, which played a significant role in securing planning permission from the local authority.

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