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London Edition

Overfinch

OVERVIEW

As part of our long-standing relationship with the world’s leading Range Rover tuner since 1975, we were asked to launch its latest model – the Range Rover London Edition. 

SERVICES

- Business objectives

- Brand identity

- Audience analysis

- Media identification

- Editorial focus: press releases, features and interviews

- Messaging development

- Interviews and site visit management

- Interview briefings

- Measurement, evaluation and ROI

RESULTS

- Widespread national and international coverage online and offline

- Feature and media visit from the target audience The Gentleman’s Journal

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