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LMHtv launch

Liverpool Mutual Homes

Liverpool Mutual Homes launched housing's first i-player video channel with FACT to engage residents through filmmaking and offer training and potential careers.

We arranged for leading industry magazine, Inside Housing, to cover the story on its homepage using the first LMHtv film made to maximise exposure to the sector as an example of best practice tenant communications.

To ensure local residents were aware of the project, we invited the Liverpool ECHO newspaper and BBC Liverpool to attend the launch event at the Foundation for Art and Creative Technology.

A strong online strategy was devised with updates and messages issued through LMHtv, YouTube, Twitter, and Facebook increasing the project's reach.

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