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Grassroots game

Football Foundation

Thorne PR worked with the Football Foundation and Manchester City FC to organise and stage a community event to promote the grassroots game.

England and Manchester City FC goalkeeper Joe Hart was chosen as the ambassador to open local amateur side AFC Urmston Meadowside's state-of-the-art pavilion with the onus on giving local people access to an international star footballer.

Joe Hart said: "It's tremendous to be opening this new facility for AFC Urmston Meadowside and to see the excitement on all the youngsters' faces.

"Grassroots football is where we all start out, including me, so it is important this investment goes into community sports sites like this one. And of course there are lots of wider benefits sport has for young people and society."

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