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Community engagement

NHS

We were commissioned to lead NHS Wirral's community engagement campaign for its £10 million health and housing joint venture with Wirral Partnership Homes.

The brief was to raise awareness and support of the proposed development in West Kirby at the planning stage and to involve the community in the decision-making process.

To complement our PR work outlining details of the plans, we created an art event to increase community engagement and involvement.

We ran an online and offline media campaign focused around a website we created for the development inviting people to enter a photography competition called 'What does West Kirby mean to you?' with photographs capturing their views.

Categories for three age groups were created and people submitted photographs on the website with votes cast online and at an exhibition to decide the winners.

We organised for two local graffiti artists to hold workshops at the development site teaching primary school pupils how to spray paint safely and the top 25 photographs were blown up onto a giant wrap that covered the hoardings sealing the 400m development site.

A community prize-giving event was held and publicised.

The campaign was a huge success with hundreds taking part and it generated overwhelming support for the development from local residents, local councillors and the area's MP.

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