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Community awards

Liverpool City Council

We promoted the inaugural Liverpool Older People’s Awards on behalf of Liverpool City Council and Liverpool Mutual Homes to recognise the achievements of elderly residents.

Actor and comedian, Ricky Tomlinson, was made brand ambassador and compered a special celebratory evening ceremony.

He was placed at the forefront of the publicity to raise awareness and encourage residents to take part.

The target was to reach local people so the Liverpool and North West media was idenified as the key audience.

Over 150 people entered despite being given just a month's notice and widespread media coverage was received locally, regionally and also in the social housing trade media.

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