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£15-a-year eco house

John McCall Architects


- We launched John McCall Architects’ Lang Lane eco house in the national media to demonstrate the practice’s ability for green design.

- It costs just £15-a-year to run.


- Business objectives

- Brand identity

- Audience analysis

- Editorial focus: press releases, op-eds and features

- Messaging development

- Interviews and site visit management

- Interview briefings

- Media training for TV and radio interviews

- Photography directed

- Measurement, evaluation and ROI


- The practice won new business

- Won several national awards

- Invited to speak at EcoBuild as an expert panellist

- National media exposure with features in newspapers, magazines, online, television and radio

"With appearances on breakfast TV, national radio and in the secular press, we were delighted to be able to showcase this particular project utilising Thorne PR's undoubted expertise."

Colin Usher, Director at John McCall Architects 


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