http://www.thornepr.co.uk/news/latest/ en http://www.rssboard.org/rss-specification PHP/5.2.9 http://www.thornepr.co.uk/news/latest/thorne-pr-wins-national-construction-account One of the UK's fastest growing construction and maintenance companies has appointed Thorne PR to manage its brand. Strategic Team Group, which has offices in Leeds, Manchester, Glasgow and Bristol, is the parent company of an existing Thorne PR client, Strategic Energy. The account win follows the success we have enjoyed with renewable energy specialist Strategic Energy and will see us manage Strategic Team Group's overall communications. Strategic Team Group operates in a variety of core markets including housing, commercial, education, healthcare, public sector and community, residential, maintenance and transport. Thorne PR will be advising Strategic Team Group as it continues its growth into new sectors following a hugely successful 2011 which saw its turnover increase by 30 per cent from the previous year to £46.49m. Thu, 19 Apr 2012 00:00:00 +0100 http://www.thornepr.co.uk/news/latest/thorne-pr-wins-national-construction-account http://www.thornepr.co.uk/news/latest/cricket-star-james-anderson-supports-northern-sports-awards Thorne PR has kicked off its work promoting the Northern Sports Awards in style by securing England and Lancashire cricket star James Anderson as the official ambassador. The fast bowler won the Sportsman of the Year award at last year's event and his agreement to back the 2012 awards was confirmed shortly before he jetted off to Sri Lanka on Saturday for England's pending Test series. He had time to tell Thorne PR his reasons for agreeing to take on the ambassadorial role. James Anderson said: 'I was fortunate enough to win Sportsman of the Year at last year's Northern Sports Awards and it was a great honour so I'm delighted to be the official ambassador for 2012. 'The awards are a fantastic celebration of everything that is good about professional and grassroots sports in the North of England and a really important fixture on the sporting calendar. 'Northern England has a proud sporting history so I would encourage as many individuals and organisations as possible to enter and nominate so the hard work carried out on and off the pitch is recognised, rewarded and celebrated.' The Northern Sports Awards are produced by integrated creative communications agency, HGA Creative. They celebrate the achievements of professional and amateur sports people and organisations across a wide range of disciplines. Last year's event also saw Olympic athlete Jessica Ennis win Sportswoman of the Year, Manchester City pick up the Team of the Year title and West Indies cricket legend Clive Lloyd CBE receive the Lifetime Achievement Award. The best community projects and sports marketing initiatives are also acknowledged in categories such as Best Grassroots Sports Coach, Best Sports Related Website and Best Digital Marketing Campaign. For more information on the awards and to enter visit http://www.northernsportsawards.co.uk/ and @northsportaward on Twitter. Photograph courtesy of, and with thanks to, Simon Pendrigh / Lancashire County Cricket Club. Tue, 13 Mar 2012 00:00:00 +0000 http://www.thornepr.co.uk/news/latest/cricket-star-james-anderson-supports-northern-sports-awards http://www.thornepr.co.uk/news/latest/thorne-pr-to-promote-northern-sports-awards Thorne PR has been appointed to promote the 2012 Northern Sports Awards. The awards are produced by HGA Creative and last year saw Olympic athlete Jessica Ennis, England and Lancashire cricketer James Anderson and Liverpool Football Club among those recognised. Thorne PR will publicise the awards that celebrate the efforts of professional individuals and clubs, community sports programmes and the businesses that help market and invest in schemes and initiatives. Our role will also see us secure ambassadors, create and manage media partnerships, run competitions, organise editorial PR event activity and attract sponsorship. For more information on the awards visit www.northernsportsawards.co.uk Wed, 07 Mar 2012 00:00:00 +0000 http://www.thornepr.co.uk/news/latest/thorne-pr-to-promote-northern-sports-awards http://www.thornepr.co.uk/news/latest/video-pr-for-health-housing-clients Thorne PR's work creating video content-led PR stories continues with coverage secured for two clients on the UK's leading housing website. Our work for NHS Wirral and Wirral Partnership Homes was featured on the Inside Housing website today (see image or click here). The film produced was part of the community engagement campaign we created and delivered for the partnership's £10 million health and housing scheme. The work saw residents invited to take part in a photography competition to decorate 375 metres of hoardings that are sealing the site while it waits for a planning decision. People voted for their favourite photographs online at the website we created (www.bridge-court.co.uk) and also at an exhibition. The top 25 were mounted onto the hoardings to create an outdoor art gallery for the community to enjoy. The publicity secured on the Inside Housing website further underlines Thorne PR's position as a leading agency for generating video-led coverage for clients. Online media and users are demanding more video content than ever before and we have positioned ourselves at the forefront of this type of PR with similar coverage secured for clients including Liverpool Mutual Homes, Laura White and TPAS.   Tue, 07 Feb 2012 00:00:00 +0000 http://www.thornepr.co.uk/news/latest/video-pr-for-health-housing-clients http://www.thornepr.co.uk/news/latest/supercar-specialist-retains-thorne-pr Supercar and luxury vehicle finance specialist Bridford has retained Thorne PR for the second successive time. We have been the retained agency since 2010 and our on-going relationship with Bridford has returned tremendous results, positioning the company at the forefront of the prestige car market. The new brief will see more focus on the car dealer trade media and a greater online presence being generated. We are developing a range of campaigns to run throughout the year to provide more understanding of Bridford's work and the unique products it offers car dealers and consumers. Photograph: Bridford owner Tim Marlow at the Frankfurt Motor Show.   Mon, 06 Feb 2012 00:00:00 +0000 http://www.thornepr.co.uk/news/latest/supercar-specialist-retains-thorne-pr http://www.thornepr.co.uk/news/latest/thorne-pr-unveils-375m-outdoor-gallery-for-nhs Thorne PR unveiled a stunning 375 metre outdoor gallery as part of its work promoting a £10 million scheme for the NHS and a local housing association. The art is on the Bridge Court site where NHS Wirral and Wirral Partnership Homes plans to build a new health centre and 58 state-of-the-art properties. Previously the site was boarded up with six feet high dull-coloured hoardings that were ruining the aesthetic appeal of the picturesque town of West Kirby in the Wirral Peninsula. Thorne PR was tasked with making the site more attractive and to raise awareness of the development plans among local residents. We devised a photography competition called 'What Does West Kirby Mean To You?' to showcase people's talent and create an outdoor gallery for the community to enjoy. People voted for their favourite photographs online at the website we created (www.bridge-court.co.uk) and also at an exhibition held in the town during an NHS consultation event. Prizes worth £100 were handed out in three categories; primary and secondary schools and adults. The gallery also features six stained glass windows that primary school pupils created using spray paint at a special art workshop we organised during the October half-term. Chief Executive at Wirral Partnership Homes, Brian Simpson, said: 'The event has been a great success and really captured people's imagination with over 250 entries received.  'Together with the stained glass window art it has created a wonderfully vibrant gallery that has transformed the Bridge Court site and has made people more aware of our development plans.' Photograph: Six-year-old Samuel Chambers won the primary school category. Wed, 04 Jan 2012 00:00:00 +0000 http://www.thornepr.co.uk/news/latest/thorne-pr-unveils-375m-outdoor-gallery-for-nhs http://www.thornepr.co.uk/news/latest/christmas-press-office-hours-at-thorne-pr Thorne PR is operating a full press office service for all its clients during the festive period. Journalists with urgent media enquiries that need responding to before 3 January 2012 should email info@thornepr.co.uk or telephone +44 (0)1274 299319. We would like to take this opportunity to thank all our clients and contacts for their support over the last 12 months and wish you a healthy and prosperous 2012. Happy Christmas! Fri, 23 Dec 2011 00:00:00 +0000 http://www.thornepr.co.uk/news/latest/christmas-press-office-hours-at-thorne-pr http://www.thornepr.co.uk/news/latest/thorne-pr-puts-energy-into-solar-power A national energy company has commissioned Thorne PR to raise awareness of its brand across the UK. Strategic Energy appointed us to provide specialist communications advice to promote its work with Ernst & Young and some of the UK's leading law firms to make the installation of solar panels viable despite Government subsidy cuts. Part of our brief is to recreate interest among organisations who are reconsidering delivering solar panel projects and position Strategic Energy as a market-leading supplier for large scale and domestic renewable energy. An integrated media strategy will be devised and implemented using all relevant platforms including PR, marketing and a strong online presence. Thu, 01 Dec 2011 00:00:00 +0000 http://www.thornepr.co.uk/news/latest/thorne-pr-puts-energy-into-solar-power http://www.thornepr.co.uk/news/latest/nhs-appointment-puts-thorne-pr-in-rude-health Thorne PR is to lead an online and offline media campaign for the NHS. NHS Wirral and Wirral Partnership Homes approached us to create and implement a PR strategy for its multi-million pound regeneration scheme to build a state-of-the-art health centre and new housing complex in the picturesque town of West Kirby. The work will see us create a brand, dedicated website and marketing campaign for the scheme and raise awareness on a local, regional and national level editorially. We will also be developing a community engagement strategy to involve more people in the project and complement the NHS's statutory consultation process. Wed, 16 Nov 2011 00:00:00 +0000 http://www.thornepr.co.uk/news/latest/nhs-appointment-puts-thorne-pr-in-rude-health http://www.thornepr.co.uk/news/latest/thorne-pr-appointed-for-104m-home-scheme   Thorne PR has been appointed to deliver a national media campaign for a £104 million project that will see nearly 1,000 new homes built in the North West. Joint Venture (JV) North - a consortium of nine housing providers based in Manchester and Liverpool - asked us to spearhead its work after it received a £20 million grant from Government organisation the Homes and Communities Agency. JV North members will invest an additional £84 million to build 904 homes in the next four years. The media brief will see us raising awareness of JV North's work through our contacts in the national media using a range of online and offline platforms. Photograph: JV North directors at a press photo-call in Manchester.     Tue, 15 Nov 2011 00:00:00 +0000 http://www.thornepr.co.uk/news/latest/thorne-pr-appointed-for-104m-home-scheme http://www.thornepr.co.uk/news/latest/england-football-star-supports-grassroots-game Thorne PR has been working with Manchester City FC, the Football Association and the Football Foundation to promote the grassroots game. England and Manchester City FC goalkeeper Joe Hart was on hand to open local side AFC Urmston Meadowside's state-of-the-art pavilion and publicise the support given to the amateur game from the sport's governing bodies. The club has over 650 players and runs 50 teams and worked in partnership with the Manchester County FA to secure a £521,178 grant from the Football Foundation, funded by the Premier League, The FA, and the government (via Sport England). National and regional media coverage was secured with The Daily Telegraph, ESPN, ITV and the Manchester Evening News among those covering the story. Joe Hart said: 'It's tremendous to be opening this new facility for AFC Urmston Meadowside  and to see the excitement on all the youngsters' faces here today. 'Grassroots football is where we all start out, including me, so it is important this investment goes into community sports sites like this one. And of course there are lots of wider benefits sport has for young people and society. 'The Football Foundation and the Manchester FA are doing a fantastic job with the funding they get from The FA, Premier League and government to raise the standard of facilities throughout the grassroots game. Long may it continue.' Photograph: Joe Hart with AFC Urmston Meadowside youngsters at the official launch.   Mon, 31 Oct 2011 00:00:00 +0000 http://www.thornepr.co.uk/news/latest/england-football-star-supports-grassroots-game http://www.thornepr.co.uk/news/latest/thorne-pr-at-the-frankfurt-motor-show Thorne PR attended the Frankfurt Motor Show as our growth and influence in the automotive sector continues to grow. We used the show to conduct meetings with the leading journalists in the automotive sector, build relations and position clients. The international show, which is regarded as the most important in the automotive calendar, saw the unveiling of a host of new cars and concept vehicles from the world's leading manufacturers. It allowed us to update our existing photographic library, which will be used in a variety of promotional materials for forthcoming online and offline media campaigns. To view a selection of the photographs taken in Frankfurt click here Wed, 14 Sep 2011 00:00:00 +0100 http://www.thornepr.co.uk/news/latest/thorne-pr-at-the-frankfurt-motor-show http://www.thornepr.co.uk/news/latest/thorne-pr-leading-monaco-motoring-campaign Thorne PR is leading an integrated media campaign offering UK car dealers the chance to experience a trip to Monaco. As the retained agency for Bridford Financial Solutions, Thorne PR is using a mixture of online and offline media to raise awareness of the Monte Carlo incentive among car dealers. The campaign will see a strong editorial focus in the leading trade magazines, websites and blogs to complement a high profile marketing and advertising strategy. Digital media will also be used extensively with a Twitter campaign engaging key influencers in the sector for greater awareness and to build brand exposure over the three month campaign. Bridford Financial Solutions' event on 26 - 29 April 2012 includes flights to the Principality, a panoramic helicopter flight over the Mediterranean, accommodation at the luxurious Monte Carlo Bay Hotel and Resort, and a drive on the iconic Monaco Formula One Grand Prix route. Also included is dining at the famous Café de Paris and a catamaran cruise on one of the most scenic and breathtaking coastlines in the world. To qualify, car dealers need to reach 30 points between 1 September and 30 November 2011. One point will be awarded for each deal transacted up to £50,000; two points for deals between £50,001 to £100,000; and three points on those over £100,001. For more details click here Thu, 25 Aug 2011 00:00:00 +0100 http://www.thornepr.co.uk/news/latest/thorne-pr-leading-monaco-motoring-campaign http://www.thornepr.co.uk/news/latest/social-media-extension-for-bridford-financial-solutions Thorne PR has extended the social and digital media strategy for client Bridford Financial Solutions with the creation of a new Flickr site. The gallery provides prospective Bridford Financial Solutions customers with a strong visual understanding of the company's brand and operates as an additional business tool by offering an insight into the incredible vehicles it finances. Two Ferrari 599 GTOs, a Pagani Zonda Cinque and a Koenigsegg CCX are among the rare supercars featured. To view the Flickr site click here. Thu, 04 Aug 2011 00:00:00 +0100 http://www.thornepr.co.uk/news/latest/social-media-extension-for-bridford-financial-solutions http://www.thornepr.co.uk/news/latest/client-featured-on-bbc-radio-1-and-radio-4 As the retained agency for Liverpool Mutual Homes (LMH), Thorne PR has secured more national coverage for the Merseyside organisation this time with features on BBC Radio 1 and Radio 4. Radio 1's Newsbeat programme and John Humphry's Radio 4 Today programme reported on LMH' work transforming a housing estate into a safer place by making residents sign a neighbourhood agreement in which they promise to behave properly and control their pets.  Residents who break the agreement can be evicted. Click here to read the BBC story in full. Fri, 01 Jul 2011 00:00:00 +0100 http://www.thornepr.co.uk/news/latest/client-featured-on-bbc-radio-1-and-radio-4 http://www.thornepr.co.uk/news/latest/thorne-pr-to-manage-multi-billion-pound-retrofit-project As part of our on-going contract with Liverpool Mutual Homes, Thorne PR is to lead the media communications for the Liverpool City Region's £50 billion  retrofit project. The role will see us co-ordinating the media approach for Project Viridis which has 16 partners made up of registered social landlords and local authority organisations. We have created a strategy to maximise publicity at a national level and also regionally to ensure residents are kept up-to-date and know how to benefit from the initiative. Wed, 04 May 2011 00:00:00 +0100 http://www.thornepr.co.uk/news/latest/thorne-pr-to-manage-multi-billion-pound-retrofit-project http://www.thornepr.co.uk/news/latest/coverage-secured-in-the-guardian Our close contacts at the Guardian helped us secure this feature on housing client Liverpool Mutual Homes. LMH has recently launched the industry's first television i-player facility to help engage tenants and the local community. Wed, 23 Mar 2011 00:00:00 +0000 http://www.thornepr.co.uk/news/latest/coverage-secured-in-the-guardian http://www.thornepr.co.uk/news/latest/thorne-pr-promotes-lmh-tv-at-fact Thorne PR promoted the launch of LMH TV today with client Liverpool Mutual Homes at the UK's leading digital hub, the Foundation for Creative Art and Technology.
  The pioneering service provides a new way to engage with customers and address community cohesion issues, and is the first of its kind in social housing. We organised for BBC radio presenter Roger Phillips and TPAS chief executive, Michelle Reid, to speak at the event and for the housing media, including the Guardian, to report the news.
  
To see more visit www.lmh.tv Wed, 23 Feb 2011 00:00:00 +0000 http://www.thornepr.co.uk/news/latest/thorne-pr-promotes-lmh-tv-at-fact http://www.thornepr.co.uk/news/latest/thorne-pr-sponsors-tpas-awards-conference Thorne PR is proud to announce it is sponsoring of the 2011 Tenant Participation Advisory Service's Awards and annual Conference.
  We are sponsoring the Best Practice in Supporting People award at the north, central and south ceremonies to support one of longest serving tenant organisations in Europe.
  Thorne PR is also sponsoring the category in the national final being held at the Hilton Metropole in Birmingham.   Tue, 01 Feb 2011 00:00:00 +0000 http://www.thornepr.co.uk/news/latest/thorne-pr-sponsors-tpas-awards-conference http://www.thornepr.co.uk/news/latest/bridford-retains-thorne-pr-to-drive-brand-awareness Bridford Financial Solutions, the prestige automotive car finance specialist, has re-commissioned Thorne PR for 2011.
  The brief includes managing Bridford Financial Solutions' corporate, consumer and social media communications, with a specific onus on the car dealer market through the national media.
  Bridford Financial Solutions has underwritten over £250 million to date for some of the world's most prestigious vehicles, with 2010 its record year returning a 20 per cent increase in business. Fri, 07 Jan 2011 00:00:00 +0000 http://www.thornepr.co.uk/news/latest/bridford-retains-thorne-pr-to-drive-brand-awareness http://www.thornepr.co.uk/news/latest/creative-brief-for-thorne-pr The country's largest tenant organisation, the Tenant Participation Advisory Service (TPAS), has appointed Thorne PR to manage the creative copy for its awards and conference events. The account will see us producing engaging editorial for TPAS's online and offline marketing campaigns for the 2011 TPAS Conference and TPAS's regional and national awards. Thorne PR will work with HGA Creative Communications to increase participation in TPAS's ceremonies. 

It follows Thorne PR being appointed last month to manage TPAS's consumer and corporate PR accounts. Wed, 15 Dec 2010 00:00:00 +0000 http://www.thornepr.co.uk/news/latest/creative-brief-for-thorne-pr http://www.thornepr.co.uk/news/latest/tpas-retains-thorne-pr The Tenant Participation Advisory Service (TPAS), which is the largest tenant body in the UK, has retained Thorne PR to manage its consumer and corporate PR accounts in 2010/11. The brief will see us promoting and positioning TPAS's services to new and existing members, as well as managing the media work for its national awards and conference. The appointment follows a successful campaign Thorne PR managed in 2010 which saw over 800 delegates attend the annual TPAS conference. Mon, 15 Nov 2010 00:00:00 +0000 http://www.thornepr.co.uk/news/latest/tpas-retains-thorne-pr http://www.thornepr.co.uk/news/latest/thorne-pr-to-promote-stoke-city-fc Thorne PR has been chosen to promote the launch of Stoke City Football Club's car insurance division. The account will see us targeting the club's supporters with various promotions in the lead-up to Christmas with players and club officials heavily involved to provide instant brand awareness. Offline and online media channels will be used to engage a broad cross section of potential customers. Mon, 18 Oct 2010 00:00:00 +0100 http://www.thornepr.co.uk/news/latest/thorne-pr-to-promote-stoke-city-fc http://www.thornepr.co.uk/news/latest/willow-park-housing-trust-appoints-thorne-pr Willow Park Housing Trust in Manchester has appointed Thorne PR to manage the media activity around its national award submissions. It follows the successful work carried out for the Trust publicising its involvement in Wythenshawe's Got Talent and its campaign to stop domestic abuse through the Sanctuary Scheme. A strategic campaign will be created to gain industry recognition and share best practice. Mon, 11 Oct 2010 00:00:00 +0100 http://www.thornepr.co.uk/news/latest/willow-park-housing-trust-appoints-thorne-pr http://www.thornepr.co.uk/news/latest/thorne-pr-wins-national-social-housing-tender Thorne PR has won a national social housing tender following a competitive pitch. Liverpool Mutual Homes has appointed us on a 12-month contract to manage its public relations and media work. Central to the brief is to create local, regional and national profiles for the housing association which manages over 15,000 homes. Strategic planning, media training and brand development will also be carried out along with crisis management work should it be needed. Thu, 26 Feb 2009 00:00:00 +0000 http://www.thornepr.co.uk/news/latest/thorne-pr-wins-national-social-housing-tender http://www.thornepr.co.uk/news/latest/time-to-use-some-gumption We have been appointed by Gumption Centres to promote its services to the business community. The brief sees Thorne PR creating a local and regional media profile, targeting business start-ups and SMEs by alerting them to the full suite of services Gumption Centres offers including teletracker data, networking, conferences and seminars. A B2B and corporate PR strategy will also be implemented to position Gumption Centres among both the private and public sector. Wed, 10 Sep 2008 00:00:00 +0100 http://www.thornepr.co.uk/news/latest/time-to-use-some-gumption