The technological progression of media platforms such as the internet, online video and mobile telephones means news travels further and faster than ever before.

Reputations are at greater risk with news transmitted instantaneously through websites, video content, blogs, forums, Twitter, Facebook and YouTube in addition to traditional channels such as newspapers, magazines, radio and television.

It results in crisis management expertise playing a more vital role than at any time in the history of public relations.

Thorne PR has extensive journalistic experience to manage extremely sensitive and highly confidential issues having led on crises such as riots, large scale redundancies, contract disputes and litigation.

Our background in journalism enables us to understand the media’s agenda and approach and put our clients one step ahead.

To prepare businesses for emergency situations, we provide media training so executives are honed and equipped with a range of relevant skills to confidently face broadcast and print journalists.