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Who we are

We are a fully integrated communications consultancy led by Duncan Thorne who founded the eponymous agency in 2008.

His career began with postgraduate training at The Times and The Journalism Centre, Harlow College - Britain’s oldest journalism school - before working at Guardian newspapers and freelancing nationally.

He went on to manage communications for Bradford Council working with its Executive and Cabinet on a range of high profile campaigns and crisis issues.

His editorial work regularly appears in titles including The Times, The Daily Telegraph, The Guardian, BBC, The Independent, Daily Mail, Daily Mirror and Daily Express as well as magazines such as Building, Construction News, Grand Designs, Top Gear, Inside Housing, Autocar, Architects' Journal and EVO - to name but a few.

He has extensive contacts in the national, regional, B2B and B2C media.

This, along with knowing how to convert business messages into stories the media will use, plays a crucial role delivering outstanding results for clients.

Analysis, strategy, content, delivery and measurement are our fundamental principles that give clients a sustained competitive advantage to help them meet their business objectives.

We are members of the industry’s two largest bodies: the CIPR and the PRCA and also the International Association for the Measurement and Evaluation of Communication.

What we do

We start by investing time getting to know you with a comprehensive audit of all your communications work.

In order to create a meaningful plan, we ask:

From this we can align our communications to meet your business objectives using the most appropriate media services.

In recent times we have expanded our services to include production and branding.

We work online and offline to promote, position and protect businesses.

How we do it

We operate a simple and structured process that is proven to deliver.

Crucially, it is time efficient, minimising the input we require from clients so not to impinge on their core daily activities.

Detailed planning allows for a structured and consistent media profile that resonates with the target audience.

We create the ideas, spot the opportunities, liaise with the media, produce the work and deliver.

We agree the workload and targets, execute the plans, measure, evaluate and review.

By working with us, businesses receive focused, targeted communications that are delivered month-on-month, year-on-year to help them achieve their commercial goals.

Testimonials from clients and the media

"Duncan is very able, attentive to detail and always gets the job done without any drama, meeting often very tight deadlines and offering original thoughts and ideas. 

"The quality of work produced and added value is very good. 

"He is a pleasure to work with."

Nigel Wilson

Chairman of JV North and Chief Executive at Wythenshawe Community Housing Group


"Duncan has assisted me in co-ordinating a number of feature articles over many years.

"It has been a pleasure working with him – he has been efficient in organising things, thorough in understanding the angles of different pieces, and has gone the extra mile to make sure stories go ahead even when clients have been slow to work with."

Alex Turner

Senior Reporter, The Guardian 


"LMH has worked with Thorne PR for a number of years and they offer a dedicated specialist media management service to us. 

"We have seen our profile in the media increase both locally and nationally thanks to the hard work of Duncan and his team. 

"Their approach to both proactive and reactive media management is excellent."

Steve Coffey

Chief Executive, Liverpool Mutual Homes 

"I’ve worked with Duncan on a variety of stories, all of which have received good traction in readership figures.

"Duncan’s one of the most communicative PRs I’ve worked with.

"He’ll not just send me a story - he lets me know what else I could cover exclusively and rapidly provides additional information on request.

"As is the case with some more delicate stories - especially those involving a PR’s client - there needs to be a compromise between a great angle and protecting the reputation and business relations of the company represented. 

"I remember one instance of this with Duncan, which was handled impeccably on his front. 

"I’m pretty sure the client never fully knew the lengths he went to in order to protect the brand - though there was never an intention from us to damage it - but if they did I’m sure they would have appreciated it. 

"The story did exceptionally well and - in my opinion - showed the client in a good light.

"It’s these sorts of scenarios that make you remember a PR and it has made Duncan one of the select contacts I can trust to have the best intentions for all parties in mind."

Rob Hull

Deputy Editor, Daily Mail 


"We enjoyed working with Duncan on promoting the low energy buildings which John McCall Architects specialise in designing. 

"We found him helpful and insightful. His many contacts within the industry and the media resulted in considerable exposure for the business after the zero carbon house at Lang Lane, Wirral won the national Energy Efficiency Award. 

"With appearances on breakfast TV, national radio and the secular press we were delighted to be able to showcase this particular project utilising his undoubted expertise."

Colin Usher

Director, John McCall Architects 


"Duncan is always a pleasure to work with.

"More than most PRs, he is aware of the time pressures facing journalists to make life that bit easier.

"For instance, for a recent (and very popular) Overfinch picture gallery for The Telegraph, he not only supplied a wide selection of images at a usable size (not too many or too large), but also provided detailed captions that were easily correlated with the images."

Paul Hudson

Motoring Editor, The Daily Telegraph


"Thank you Duncan for coming to us with the idea of a debate show to explain the implications of Universal Credit to residents and for all your hard work and expertise developing the idea into a very strong programme.

"Both the presenter and I felt it was extremely useful and a great example of public service broadcasting – the very reason the BBC exists."

Angela Heslop

Executive Producer, BBC 

"We have worked with Duncan for over five years and found his knowledge and contacts excellent. 

"For the level of exposure that we received it was great value for money and helped build the credibility of the business.

"Thorne PR helped position us as the experts in our industry and it had a positive impact on business levels."

Tim Marlow

Managing Director, Magnitude Finance


"Duncan has helped me out with case studies and interviews for several features I’ve written for Inside Housing.

"He’s always been really responsive, helpful and prompt in providing the right information in the right format, with minimum fuss. He understands how to work with a busy journalist battling deadlines."

Helen Clifton

Special Features, Inside Housing