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Who we are

We are a fully integrated communications consultancy led by Duncan Thorne who founded the eponymous agency in 2008.

His career began with postgraduate training at The Times and The Journalism Centre, Harlow College - Britain’s oldest journalism school - before working at Guardian newspapers and freelancing nationally.

He went on to manage communications for Bradford Council working with its Executive and Cabinet on a range of high profile campaigns and crisis issues.

His editorial work appears in titles including The Times, The Daily Telegraph, The Guardian, BBC, The Independent, Daily Mail, Daily Mirror and Daily Express as well as magazines such as Building, Construction News, Grand Designs, Top Gear, Inside Housing, Autocar, and EVO.

He has extensive contacts in the national, regional, B2B and B2C media.

This, along with knowing how to convert business messages into stories the media will use, plays a crucial role delivering outstanding results for clients.

Analysis, strategy, content, delivery and measurement are our fundamental principles that give clients a sustained competitive advantage to help them meet their business objectives.

Our ethos has always been to simplify the communications process – an invaluable skill in a fragmented 24-hour media landscape where the demand for clarity is stronger than ever.

We are members of the industry’s two largest bodies: the CIPR and the PRCA and also the International Association for the Measurement and Evaluation of Communication.

What we do

We start by investing time getting to know you with a comprehensive discovery audit.

In order to create a meaningful communications plan, we ask:

We also spend time auditing existing communications work; reviewing how it is performing (time/resource/spend) to achieve the desired business result.

From this we can align our communications to meet your business objectives using the most appropriate media services and channels deliverable to budget.

In recent times we have expanded our services to include production and branding.

We work online and offline to promote, position and protect businesses.

How we do it

We operate a simple and structured process that is proven to deliver.

Crucially, it is time efficient, minimising the input we require from clients so not to impinge on their core daily activities.

Detailed planning allows for a structured, transparent and consistent media profile that resonates with the target audience.

We create the ideas, spot the opportunities, liaise with the media, produce the work and deliver.

We agree the workload and targets, execute the plans, measure, evaluate and review.

By working with us, businesses receive focused, targeted communications delivered month-on-month, year-on-year to help them achieve their commercial goals.